Korean Folk Art — Minhwa
Ten auspicious folk paintings of Joseon, every design carrying a traditional wish. Tiger and magpie, cranes, blue dragon, scholars’ books and more.
Wholesale & B2B — Maison&Objet Paris 2026
Outline, paints and guide on one sheet. For museum shops, gift and design stores, cultural institutions and partners worldwide.
Meet us in Paris: Hall 7, Booth E87, Gift & Play
Soul Palette began with two sisters who love to paint. Traveling from Europe to East Asia, they painted with more than 600 fellow travelers across 11 countries.
Everyone spoke of talent, and of fear — yet with paint and a brush in hand, every one of them gladly became an artist. So the sisters made a very small drawing kit, to lend everyone a painter’s soul.
Designed and made in Korea.
Made in Korea. Flat and light — it fits a letterbox.
Choose a designFolk art, palaces, city views — pick your story.
Fill the brushPress, and the wet tip wakes the paints.
Enjoy paintingFollow the tracing guide, or go your own way.
Keep and rememberTear the palette off for a postcard — frame it, gift it.Patented all-in-one design: palette, paper and an easel hardcover in one product. After painting, the palette tears away along the fold, leaving a postcard writable on the back.

Ten auspicious folk paintings of Joseon, every design carrying a traditional wish. Tiger and magpie, cranes, blue dragon, scholars’ books and more.
Ten designs in landscape format — royal palaces, pavilions and heritage sites across Korea. Suited to tourism retail and cultural institutions.
Paris, the Soul Palette way — four scenes of the city in soft Korean watercolor, painted where this journey began.
1 Art Kit1 kit, water brush, brochureRRP €19
3 Art Kit Set3 kits, water brush, brochure, boxRRP €29
5 Art Kit Set5 kits, water brush, brochure, hardcover clipboard, boxRRP €39
10 Art Collection10 kits, water brush, brochure, hardcover clipboard, boxRRP €59Wholesale pricing, MOQ and terms are in the catalogue.
Our image-to-kit technology turns any photo, painting or artwork into a Soul Palette — museums with their masterpieces, cities with their landmarks, brands with their visuals. From your custom designs to a finished, logo-boxed set, in about two weeks on average.




Patented kit design, registered design rights, Minister of Culture, Sports & Tourism Award (2020), KCDF “Excellent Cultural Product of Korea”.
Collections, formats, wholesale pricing, how it works, custom editions and our track record — 21 pages, ready to share with your team.
Download the catalogue (PDF, 6 MB)Wholesale pricing and terms may be updated — contact us for the latest.

Interested in bringing Soul Palette to your store, museum or organization? We work with retailers, museum shops, cultural institutions, distributors and corporate partners worldwide. Complete the form and our team will get back to you.
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