Soul Palette
Painting a Soul Palette kit at a table

Wholesale & B2B — Maison&Objet Paris 2026

The all-in-one watercolor kit.
Any artwork, any place —
made easy to paint.

Outline, paints and guide on one sheet. For museum shops, gift and design stores, cultural institutions and partners worldwide.

Meet us in Paris: Hall 7, Booth E87, Gift & Play

A small atelier, anywhere you are.

Soul Palette began with two sisters who love to paint. Traveling from Europe to East Asia, they painted with more than 600 fellow travelers across 11 countries.

Everyone spoke of talent, and of fear — yet with paint and a brush in hand, every one of them gladly became an artist. So the sisters made a very small drawing kit, to lend everyone a painter’s soul.

Designed and made in Korea.

Travelers painting together on the Champ de Mars, Paris
Painting together on the Champ de Mars, Paris — where the journey began.
Single Soul Palette kit in use with the water brush

Soul Palette — one kit, everything included.

  • Outline artworkAn original Korean artwork, printed as a clean outline to color.
  • Paints on the sheet15 named watercolor dots, attached to the sheet — no separate palette.
  • Finished-art guideA tracing sheet showing the completed painting to follow.
  • Water brushFill with water, press, paint. No cup, no mess.

Made in Korea. Flat and light — it fits a letterbox.

Four steps, from outline to postcard

  1. Choose a designFolk art, palaces, city views — pick your story.
  2. Fill the brushPress, and the wet tip wakes the paints.
  3. Enjoy paintingFollow the tracing guide, or go your own way.
  4. Keep and rememberTear the palette off for a postcard — frame it, gift it.

Patented all-in-one design: palette, paper and an easel hardcover in one product. After painting, the palette tears away along the fold, leaving a postcard writable on the back.

Why stores pick it up

  • A story to tellKorean folk art and landmarks customers remember.
  • Flat and lightShips letter-size; low freight, easy shelf restock.
  • Sells on sightOne finished sample beside the shelf is the whole demo.
  • Gift-ready pricingAn easy-to-gift price — and a hands-on experience to remember.
Korean Minhwa watercolor kit box set with cards, tutorial and hardcover clipboard

Three collections

Korean folk art minhwa kit cards

Korean Folk Art — Minhwa

Ten auspicious folk paintings of Joseon, every design carrying a traditional wish. Tiger and magpie, cranes, blue dragon, scholars’ books and more.

Gwanghwamun heritage kit card

Korean Heritage

Ten designs in landscape format — royal palaces, pavilions and heritage sites across Korea. Suited to tourism retail and cultural institutions.

Paris cityscape kit card

Paris Collection

Paris, the Soul Palette way — four scenes of the city in soft Korean watercolor, painted where this journey began.

Formats

1 Art Kit1 kit, water brush, brochureRRP €19
3 Art Kit Set3 kits, water brush, brochure, boxRRP €29
5 Art Kit Set5 kits, water brush, brochure, hardcover clipboard, boxRRP €39
10 Art Collection10 kits, water brush, brochure, hardcover clipboard, boxRRP €59

Wholesale pricing, MOQ and terms are in the catalogue.

Any image becomes a kit

Our image-to-kit technology turns any photo, painting or artwork into a Soul Palette — museums with their masterpieces, cities with their landmarks, brands with their visuals. From your custom designs to a finished, logo-boxed set, in about two weeks on average.

  • MuseumsCollection highlights as participatory merchandise.
  • Cities & tourismDestination souvenirs from local landmarks.
  • Corporate & educationBranded gifts, hands-on heritage and learning programs.
Painting in a museumThe same painting as a Soul Palette kit
Painting → kit
Photo of VeniceVenice as a Soul Palette kit
Photo → kit
100+B2B collaborations
100,000+art kits sold in Korea
1,000+designs developed

Patented kit design, registered design rights, Minister of Culture, Sports & Tourism Award (2020), KCDF “Excellent Cultural Product of Korea”.

Ministry of Foreign Affairs National Museum Foundation of Korea Korea Cultural Heritage Foundation The Hyundai Korail KT&G Sangsang Madang Kakao Makers Gyeonggi Cultural Foundation Gimpo Cultural Foundation Like a Local

The catalogue

Collections, formats, wholesale pricing, how it works, custom editions and our track record — 21 pages, ready to share with your team.

Download the catalogue (PDF, 6 MB)

Wholesale pricing and terms may be updated — contact us for the latest.

Catalogue cover

Wholesale & B2B inquiry

Interested in bringing Soul Palette to your store, museum or organization? We work with retailers, museum shops, cultural institutions, distributors and corporate partners worldwide. Complete the form and our team will get back to you.

Business type
Interested products
Estimated order quantity (sets)
Interested in a custom collection?